KFC Ghana Strikes Big Deal With GFA Ahead Of World Cup
KFC Ghana has announced a new sponsorship partnership with the Ghana Football Association (GFA), supporting the Black Stars during one of the most significant years in Ghanaian football history.
The partnership, which runs until May 2027, positions KFC Ghana alongside Ghana’s national teams as they compete on global and continental stages. It covers the 2026 FIFA World Cup, qualifying matches for the 2027 Africa Cup of Nations (AFCON), and the 2026 Women’s AFCON in Morocco, where the four winning quarter-finalists will qualify for the 2027 Women’s World Cup.
Making their fifth World Cup appearance, the Black Stars will compete in Group L alongside England, Croatia and Panama when the tournament begins in June 2026 across the United States, Canada and Mexico. “This is a landmark year for Ghana football, and we are proud to stand alongside the Ghana Football Association and the Black Stars as they represent the nation on the world’s biggest sporting stage,” says Hloni Mohope, Chief Marketing Officer at KFC Africa.
“The tournament starting in mid-June is an opportunity for Ghana to showcase its footballing excellence to a global audience. KFC Ghana is committed to supporting the team’s preparations and celebrating Ghana’s football journey with fans across the country.”
GFA Director of Marketing Jamil Maraby says the partnership exemplifies the kind of commercial transformation the GFA is driving. “KFC is a globally recognised brand with deep roots in African communities, and its commitment to supporting Ghana football during this critical year aligns perfectly with our vision to elevate the Ghana Football Association to one of the world’s most identifiable sports brands,” he says. “This is the calibre of partnership that opens doors for the Black Stars on the global stage.”
The partnership comes as Ghana’s men’s and women’s teams prepare for an intense international calendar that GFA President Kurt Okraku has described as one of the busiest in Ghana’s football history.
After the World Cup, Ghana will play in the 2027 AFCON qualifiers between September 2026 and March 2027. The Black Stars have been drawn in Group C alongside Côte d’Ivoire, The Gambia and Somalia. A total of 24 teams will qualify to play in the final tournament, to be hosted by Kenya, Uganda and Tanzania from 19 June to 17 July 2027.
The nation will also be one of 16 participants in the 2026 Women’s African Cup of Nations in Morocco from 26 July to 16 August 2026. In the group stages, the Black Queens will play Cameroon, Mali and Cape Verde. The winning AFCON quarter-finalists will qualify for the 2027 Women’s World Cup, to be hosted by Brazil from 24 June to 25 July 2027.
Under head coach Carlos Queiroz, the Black Stars are targeting a return to the World Cup knockout stage for the first time since 2010, when they reached the quarterfinals. The team missed out on the knockout stage in 2014 and 2022 and did not qualify for the 2018 tournament in Russia.
Queiroz, who took over the team after Otto Addo’s departure, recently wrote to Black Stars supporters: “When the mission is to serve the pride, prestige, and football soul of Ghana, pain becomes a privilege, sacrifice becomes duty, and commitment becomes our identity. “We are ready to fight together for every ball, every moment, for our dream. One team. 33 million hearts. One heartbeat.”
The KFC-GFA partnership will launch with a retail campaign in late June 2026, with additional communications and promotional activities planned throughout the 12-month partnership period. “Football brings people together, and we want to ensure Ghanaian fans can celebrate their team’s journey at every stage,” says Mohope. “We’ll be rolling out activations that allow supporters to show their Black Stars pride while enjoying their favourite KFC meals.”
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