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Safaricom has officially launched the Ziidi Money Market Fund (MMF) in collaboration with Standard Investment Bank (SIB) and ALA Capital Limited.
This innovative product allows customers to manage, grow, and control their finances with free deposits and withdrawals through their M-PESA wallets.
The Ziidi MMF is a unit trust governed by the Capital Markets Authority (CMA) and managed by professional fund managers. It enables customers to earn interest by investing funds from their M-PESA wallets into the Ziidi account. Since its public opening in December 2024, Ziidi MMF has accumulated over $19.4 million in assets under management.
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The MMF integrates seamlessly with M-PESA, offering users a convenient and transparent way to invest and grow wealth. Customers can deposit as little as $0.68 into the Ziidi MMF account, making it accessible to individuals from all income levels.
Additionally, users have real-time visibility into the daily interest earned, ensuring a straightforward and worry-free investing experience.
Dr. Peter Ndegwa, CEO of Safaricom PLC, highlighted the significance of Ziidi MMF, stating, “Ziidi MMF is part of our continued efforts to diversify M-PESA beyond payments and deepen financial wellness. ‘Ziidi ni Ziidi’ introduces the mindset that a little goes a long way. This empowers people to define prosperity on their terms and make wealth creation achievable for all.”
James Wangunyu, Founder and Managing Director of SIB, emphasised the fund’s potential to deliver above-market-average returns. “We are excited to partner with Safaricom as a fund manager for the Ziidi Money Market Fund. Our commitment to investors is to offer exceptional profits to help them achieve their financial goals,” he said.
ALA Capital Limited’s Chief Investment Officer, Sean Gichuru, expressed pride in contributing to financial inclusion. “At ALA Capital, we believe success is measured not just by financial returns but by the positive impact we create in our community. Ziidi MMF represents a unique investment experience, providing every Kenyan with the tools to achieve their financial goals.”
The collaboration aligns with Kenya’s bottom-up economic transformation agenda, focusing on enhancing financial inclusion for low- and middle-income earners. By merging institutional expertise with Safaricom’s vast mobile network, Ziidi MMF aims to make wealth creation accessible to all Kenyans.
Dr. Ndegwa extended an invitation to all Kenyans to embrace this new opportunity. “As we launch Ziidi MMF, we are inviting every Kenyan, irrespective of their financial standing, to take the first step towards wealth creation. Together, let’s make Ziidi MMF the catalyst for a future where every Kenyan has the means to create wealth in their own way.”
With Ziidi MMF, Safaricom continues to innovate within the financial sector, making investment opportunities more inclusive and promoting long-term financial growth across Kenya.
