Telecel Cash Launches E-Commerce Platform, Targets 2 Million Local Merchants
Telecel Cash is innovating, and it is exciting.
At one go, the company launched an agnostic wallet targeted at customers of other networks. It then introduced an e-commerce platform dubbed Telecel Shop, which currently houses over 1,000 local merchants and 250k items from foreign merchants.
Managing Director of Telecel Cash, Philip Amoateng told journalists that by next month they will increase local merchants to 20,000, adding that the target is to get at least two million local merchants by next year.
The beauty of this innovation is that it is designed to make life easier for everyday users and merchants, because it targets what the Telecel Cash MD calls the "mom and pop" shops and food joins in street corners across the country.
"The intent is to create a digital platform where even small merchants can easily be discovered online and also for everyday people to be able to easily access these merchants close to their location and get what they want delivered to them in the comfort of their homes and offices," he said.
He believes that this kind of innovation that allows even small merchants to easily be discovered online and for customers to get fulfilment in terms of items being delivered to them is the future of the digital economy Ghana is building.
According to him, the other face of Telecel Shop is that international marketplace, where it already has over 250k items listed on the platform through a collaboration with JD (Jen Don) in China.
Customers can therefore order items from the shop, and within seven to 15 days, they will be delivered to them for free in Ghana. The platform also offers the opportunity for customers to track their order until it is finally delivered.
Philip Amoateng noted that Telecel has been able to get the local merchants, for instance, to give customers a special discount limited to just the Telecel Shop. If this gesture is extended to the international marketplace, Telecel Shop is likely to give platforms like Temu a run for their money.
According to the MD, a greater part of the platform was developed by in-house innovators, and that gives him confidence that the future is bright, as far as innovations on Telecel Cash are concerned.
He, however, noted that the company has been working with some external partners to ensure that the platform delivers on its promise. Some of the partners are Flood PTE from South Africa, Trade Enablers from Denmark, Paystack and others.
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