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Consumer advocacy group CUTS International has urged the Ministry of Communications, Digital Technology, and Innovation and the Ministry of Trade, Agribusiness, and Industry to intervene in MultiChoice Ghana Limited’s decision to increase subscription prices.
The price adjustment, set to take effect on April 1, 2025, will see an average 15% increase across all subscriber packages. MultiChoice Ghana attributes the hike to rising consumer inflation and economic pressures.
However, CUTS International has criticised the short notice given to customers.
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Speaking to Citi Business News, West African Regional Director of CUTS, Appiah Kusi Adomako, stated that while the market is deregulated, customers should have been given more time to prepare.
“DSTV has a dominant role in satellite TV due to its exclusive access to premium content like the EPL and UEFA. This gives it leverage in the market, and it is now abusing this dominance,” he said.
Adomako is calling on the government to compel MultiChoice Ghana to extend the notice period to at least one month, in line with fair consumer practices.
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