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Vodafone Group’s performance in Germany, its largest market, was impacted by a TV law change and heightened competition in the mobile sector during its fiscal Q3 2025 (calendar Q4 2024).
However, declines in Germany were offset by revenue gains in other regions.
Revenue in Germany fell by 7.6 percent year-on-year to €3.1 billion, largely due to a law enacted in July 2024 affecting its TV business, a decline in broadband customers, and a reduction in mobile ARPU.
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Despite these setbacks, Vodafone CEO Margherita Della Valle emphasised the company’s commitment to investing in a turnaround for its German business, noting signs of improving customer trends.
The executive acknowledged that “conditions have become more challenging in the mobile market,” signalling ongoing difficulties in Germany.
Across the Vodafone Group, revenue adjusted to exclude discontinued operations in Italy and Spain increased by 5.2 percent to €9.8 billion. Growth was driven by strong performance in the UK, Turkey, and Africa.
Della Valle highlighted that Vodafone’s UK merger with 3 UK is expected to be finalised within the next few months, marking the completion of its European business restructuring. Following the sale of its Italian operations in December 2024 for €8 billion and Vodafone Spain in May 2024 for €5 billion, the company believes the UK deal will mark the full execution of its reshaping strategy aimed at long-term growth.
Vodafone did not disclose net profit figures for the quarter in its latest earnings report.
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