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Global electronics leader TCL has officially unveiled its 2025 West Africa Regional Campaign, themed #BeyondWithTCL, marking a bold step in its quest to deepen innovation, foster strategic partnerships, and expand market presence across the African continent.
The high-profile launch event, held in Accra, showcased TCL’s latest technologies while reiterating its ambition to lead Africa’s consumer electronics sector with cutting-edge, AI-driven products.
Speaking at the event, Daniel Ray, TCL’s Regional Sales Director for West Africa, underscored the company’s strong performance, revealing a 24.6% year-on-year growth in the Middle East and Africa. He attributed this success to TCL’s innovation-focused culture and smart regional strategies.
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“TCL has not only become the number one ultra-large screen TV brand worldwide but also leads in the mini-LED TV market,” Ray disclosed. “Our story is one of resilience, trust, and redefining possibilities. This growth goes beyond numbers; it reflects our deep commitment to delivering exceptional products and experiences.”
Ray also reaffirmed TCL’s dedication to increasing its African footprint, with new investments and collaborations aimed at driving innovation and improving consumer experiences.
Sunny Yang, General Manager of TCL Middle East and Africa Business Group (MEABG), echoed similar sentiments, focusing on the brand’s shift toward artificial intelligence integration.
“TCL is focused on AI technology, which now spans our entire product range—from TVs to air conditioners and beyond,” she stated. Yang noted that TCL has recorded a 50% growth in West Africa over the past two to three years, a figure that underscores the region’s importance to the company’s global strategy.
Stan Wu, TCL’s Country Manager, shared that the company has secured an official global partnership with the Olympic Games from 2025 to 2032. “We aim to blend science, technology, and sports in a way that promotes sustainability and innovation globally,” he said.
Wu also highlighted TCL’s partnerships with brands like Arsenal and Call of Duty, targeting younger, tech-savvy consumers across the globe.
TCL’s Marketing Manager for Ghana and Côte d’Ivoire, Dennis Fixon, introduced the company’s newest range of advanced electronics, including AI-enabled TVs, energy-saving air conditioners, smart washing machines, and eco-efficient refrigerators.
“These products are designed not just to be smart but to be sustainable and responsive to the modern lifestyle of African consumers,” Fixon explained.
Representing the Ministry of Energy and Green Transition, Solomon Adjetey reaffirmed the Ghanaian government’s commitment to supporting sustainable energy practices and commended TCL for aligning its strategy with the country’s green development goals.
The 2025 #BeyondWithTCL campaign cements the brand’s vision of technological leadership, market expansion, and sustainable innovation—promising a smarter and more connected future for West Africa and beyond.
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