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OmniBSIC Bank, Ghana’s fastest-growing financial services provider, has signalled its growth ambitions with the seventh edition of its quarterly health walk, using the high-profile event as a platform to deepen brand engagement and activation of its latest digital banking innovation, the mobile app.
The 7th edition event – held on March 22, 2025 – at the University of Ghana Sports Stadium, attracted over 3,000 participants and served as the official activation of the bank’s new mobile app, further cementing its refreshed tagline, ‘…Not Just Another Bank’. The 12.8-kilometre walk, designed to promote both physical and financial discipline, emerged as more than just a wellness initiative.
Managing Director Daniel Asiedu linked the theme of endurance and consistency to the Bank’s broader approach to customer service and financial stability. “The discipline required to maintain one’s health is no different from the discipline needed to achieve financial security. At OmniBSIC Bank, we are committed to supporting both, ensuring that our customers have the right tools to build their future,” he said.
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The event was carefully structured to integrate wellness with a broader corporate strategy, as OmniBSIC Bank continues to expand its presence in Ghana’s financial sector. With the venue extensively branded, the indigenous financial services provider used the occasion to highlight its transition towards enhanced technology-driven banking while maintaining close engagement with customers and the business community.
To reinforce its customer engagement efforts, the bank also provided exhibition booths for entrepreneurs attending the event, creating opportunities for businesses to showcase their products and services. This served as a major business networking opportunity, featuring 100 exhibitors across various industries, including FMCGs, food and beverages, automobiles, travel and tourism, construction, clothing and fashion, and beauty products. The initiative reinforced OmniBSIC Bank’s role as a supporter of enterprise growth, particularly within the SME sector. For exhibitors, the platform was an opportunity to connect with new customers and enhance brand visibility.
Mr Asiedu explained that the initiative aligns with OmniBSIC Bank’s broader goal of supporting business growth, particularly within the SME sector, as it seeks to strengthen its position as a key partner in Ghana’s economic development.
Tim Amenyo, who has been actively participating in the OmniBSIC Bank health walk, applauded the bank for making the health and wellness of its staff, customers and stakeholders a priority. “I have been walking with OmniBSIC Bank since they started, and I am truly proud of what they have achieved. I look forward to more growth and opportunities.”
Sdkdele, an influencer who walked with the bank and engaged his followers on social media, mentioned that walking is not just good for the body but also for the mind. He called for regular exercise to keep one’s health in top shape. He also lauded OmniBSIC Bank for instituting the walk and assured that he will make it a point to join them every time. “We walked for more than 10 kilometres, and I feel really good. I will do this anytime with this bank. It is a good thing to exercise.”
Digital banking push
The most significant highlight of the event was the official activation of OmniBSIC Bank’s mobile banking application. Designed to enhance customer convenience, the app features biometric authentication, real-time alerts, and an intuitive interface that simplifies personal and business banking. Positioned as your ultimate financial management tool, the app empowers users to track expenses, make seamless transactions, and control their finances anytime, anywhere.
The bank described the app as a critical element of its strategy to improve accessibility and efficiency in financial services. “This is not just another mobile banking app; it represents a significant step in how we serve our customers,” Mr Asiedu stated. “With this innovation, we are ensuring that banking with OmniBSIC Bank is more secure, efficient, and accessible,” he added.
He further stated that as Ghana’s financial sector becomes increasingly competitive, with fintech firms and mobile money platforms reshaping banking habits, OmniBSIC Bank’s focus on digital banking is a strategic move to maintain relevance and expand its customer base. “By embedding the app’s launch within this widely attended event, we have created visibility for our digital transformation efforts while reinforcing our commitment to customer-centric banking,” the MD explained.
A bank on the rise
OmniBSIC Bank’s digital expansion comes on the back of strong financial performance in 2024. The bank doubled its profit to GH¢314 million, driven by growth in operating income and increased customer deposits. It has also received key industry recognitions, including Bank of the Year (Ghana Business Standard Awards, 2024) and Best Corporate Bank, Ghana (Global Banking and Finance Awards, 2024).
Mr Asiedu stated that with a network of 40 branches across the country, OmniBSIC Bank is well-positioned to be a competitive force in the banking sector, as it combines traditional banking services with a strong digital footprint. “As we continue to implement our ‘…Not Just Another Bank’ strategy, OmniBSIC Bank will continue to sustain growth, deepen customer trust, and maintain momentum in this increasingly dynamic financial terrain,” he said.
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