adverts
MWC 25: Africa’s Content Creators Deserve Better Monetisation— Wi-Flix CEO Louis Manu
At the Mobile World Congress 2025 (MWC25) in Kigali, Wi-Flix co-founder and CEO Louis Manu delivered a stirring call for urgent reforms to help African creators earn what they truly deserve from their craft.
Addressing an audience of tech leaders, investors, and content producers, Manu said Africa’s creative industry was at a critical crossroads — rich in talent and storytelling, yet deeply constrained by weak monetisation systems, limited infrastructure, and inadequate distribution networks.
“If you create content in Lagos or Accra, can you truly monetise it globally? Are our filmmakers and distributors earning what they deserve?” he asked. “We must be honest with ourselves — the ecosystem is broken.”
adverts
Manu contrasted Africa’s content infrastructure with that of Europe, noting the stark difference in investment and accessibility.
While countries like the Netherlands boast over 20 cinemas in a single city, most African nations can count theirs on one hand, limiting opportunities for creators to distribute and profit from their work.
“When someone creates content in Amsterdam or Lisbon, they stand a better chance of monetising it,” he said. “Here, we lack the basic pipelines — cinemas, broadband infrastructure, and distribution platforms — to deliver content at speed and scale.”
The Wi-Flix boss underscored that the global content economy, valued at over $51 billion annually, is projected to double within a few years, generating millions of jobs and significantly influencing GDP growth worldwide.
Yet, he lamented, Africa’s share remains disproportionately small due to systemic barriers that keep creators from accessing global markets.
“We can no longer look at content as mere entertainment. It is an economic driver — an engine that can transform national economies,” he stressed.
Manu revealed how Wi-Flix is working to change this reality by making African stories affordable, accessible, and truly mobile.
Through partnerships with over 200 local creators and collaborations with major global platforms such as Prime Video and Whalebox, Wi-Flix has positioned itself as a bridge between Africa’s storytellers and international audiences.
The platform currently serves over four million users across Ghana, Nigeria, and Kenya, offering African creators access to global viewership and steady monthly compensation—a rare model on the continent.
“At Wi-Flix, we’re not just a platform; we’re a partner,” Manu explained. “We invest in local content, attract investors, and ensure creators can see real financial value from their work.”
To truly unlock Africa’s creative potential, Manu called for cross-sector collaboration among creators, policymakers, investors, and platform owners — and urged innovation through emerging technologies like AI, blockchain, and virtual reality.
“We must build a consistent pipeline for content creation — from scriptwriting to monetisation,” he urged. “These aren’t just roadmaps; they are opportunities to innovate, collaborate, and lead.”
He ended his address with a passionate reminder that Africa’s stories are not just entertainment but human narratives that deserve the world’s attention.
“The world isn’t watching Africa out of charity but out of curiosity,” he said. “From Kumasi to Nairobi, our stories are real, powerful, and universal. We must build the systems that allow them to be seen—and to pay the creators who tell them.”
Click the link Puretvonline.com | WhatsApp Channel to join the WhatsApp channel
GOT A STORY?
Contact/WhatsApp: +233243201960 or manuelnkansah33@gmail.com
