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A sudden notice flashing across television screens has left many subscribers of MultiChoice Ghana’s Compact Plus bouquet fuming. Beginning April 1, 2025, the monthly subscription will leap from GH¢495 to GH¢570 — a steep hike, especially given the perceived lack of service improvement.
The 48-hour notification offered little time for customers to react or adjust, and for many, it highlighted a deeper issue: a growing sense of exploitation in a largely unregulated space.
MultiChoice’s bouquet remains saturated with decades-old movies and documentaries — content some viewers recall watching as far back as the 90s. These reruns dominate programming schedules across many channels, offering little in the way of freshness or innovation.
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Aside from live news and certain sports broadcasts, there’s not much to distinguish this premium package as “premium.” So what exactly are subscribers paying extra for?
Even worse, the technical quality doesn’t match the billing. A few clouds in the sky, and the signal disappears — a problem many Ghanaians have reluctantly come to accept as standard.
This price increase also raises critical regulatory questions:
Was Ghana’s communications or broadcasting regulator consulted before this hike?
And if so, does the regulator weigh the quality and consistency of the service before granting approval?
In many functioning democracies, service providers are not allowed to unilaterally increase prices without thorough stakeholder consultation and evidence of improved service delivery. Yet, in Ghana, consumer protection laws remain weak — a problem activists have pointed out time and again.
The recurring cycle of price hikes without clear justification speaks to a wider failure of consumer advocacy and legislative action. Ghanaians deserve better — not just in terms of value for money, but also in how corporations treat them.
As customers begin to re-evaluate their subscriptions, the onus now lies with MultiChoice to either justify their pricing structure or risk losing trust — and viewership.
It’s high time Ghana enforced strict consumer protection laws and held providers accountable to the people who pay their bills.
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