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MultiChoice Ghana Risks License Suspension as Price-Cut Deadline Expires Today
Multichoice Ghana, operators of DStv, is on a collision course with the Government of Ghana as it faces an imminent license suspension if it fails to reduce its subscription prices in response to the cedi’s recent sharp appreciation.
The ultimatum was issued by the Minister for Communications, Digital Technology, and Innovation, Samuel Nartey George, who criticized the pay-TV giant for refusing to pass on the benefits of the stronger cedi to Ghanaian consumers.
“Multichoice’s position is out of touch with the economic realities facing Ghanaians,” Mr. George told reporters. “They will face the full force of enforcement measures if they fail to comply by the stated deadline.”
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The directive follows widespread public complaints over rising subscription costs despite the Ghanaian cedi gaining significant ground against the US dollar in recent months. The government believes consumers should see relief through lower monthly fees.
However, Multichoice has resisted the call, issuing a detailed nine-page statement defending its pricing structure. The company argued that the cedi’s recent appreciation is not sustainable, pointing out that the currency has depreciated by nearly 200% over the past eight years, making price reductions risky and premature.
“Our pricing reflects long-term economic trends and broader market dynamics,” the company stated, adding that temporary gains cannot drive policy changes for a business model tied to international content acquisition and operational costs.
The standoff has sparked debate across the country. While the minority in Parliament has called for restraint and encouraged constructive dialogue between the government and MultiChoice, Minister George insists that failure to act will lead to regulatory action, including possible license suspension.
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