Telecoms market leader MTN Ghana was GHs biggest winner at the 13th Ghana Information Technology and Telecoms Awards (GITTA) this year, with a total of nine awards.
Apart from being the biggest overall winner, MTN was also the only telecoms operator that won awards at the prestigious industry event this year. AT Ghana and Telecel Ghana were completely out of the picture. This is the first time in the history of the GITTAs that only one telco has won awards.
Staff of MTN stormed the event held Movenpick Ambassador Hotel in their numbers and in style. And they mounted the stage and received even single award with pride amidst loud cheers from them and from the rest of the audience.
The nine awards MTN walked away with are:
- Enterprise Innovation Platform of the year
- Digital Experience in Customer Services of the year
- Best Workplace in Technology of the year
- Social Impact Initiative of the year
- Network Team of the year
- Digital Transformation Company of the year
- CTO of the year
- Digital Transformation Personality of the year (Dario Bianchi, Chief Digital Officer)
- Telecom CEO of the year (Selorm Adadevoh, former MTN Ghana CEO).
GITTA recognizes private and public institutions, as well as individuals who play a pivotal role in the industry’s development and expansion, as well as to those who perform essential services within the telecom and technology sector, contributing to its long-term viability.
MTN Ghana has always stood up tall at the annual GITTA’s sweeping several awards in both the telecoms, CSR and mobile finance categories. But this year, even though the company swept majority of the telecom awards, it stopped short of picking a single award in the mobile money and fintech categories.
MTN Ghana is currently the only significant market power (SMP) in Ghana’s telecoms sector, commanding almost 70% of the voice market and nearly 80% of the mobile broadband market. This success is on the back of significant investment in the rollout of thousands of cell sites and other network infrastructure which has resulted in over 99% 4G coverage across the country.
Since being named an SMP, MTN Ghana has promised to invest up to US$1 billion between 2021 and 2025 in keeping with the MTN Group’s Agenda 2025 strategy to come a platform player on five pillars of Digital Services (Ayoba), Fintech Solutions, Enterprise Services, API Marketplace (Chenosis) and Network as a Service (NaaS).
Part of the Ambition 2025 strategy is to become a complete digital operating, empowering customers to access services on the platform via digital channels mainly. In keeping with that, the company is phasing out its scratch recharge cards from July 1, 2024 and is also tweaking its mobile apps to enable even persons with disability to use those channels conveniently.
Its fintech wing, Mobile Money Limited (MML), otherwise known as MTN MoMo, commands almost 90% of the market in terms of both subscribers and revenue. It has integrated its app with almost all the other mobile money wallets in the country, except GhanaPay, and it is currently working on integrating the country’s universal QR code, GHQR into the App and other channels.