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Staff rationalisation appears imminent at state-owned GIHOC Distilleries Company Limited as new management moves swiftly to address entrenched inefficiencies undermining productivity and financial viability.
Acting Chief Executive Officer Jones Borteye Applerh has hinted at potential job cuts, stressing that the company’s current staffing levels are unsustainable given its dwindling output.
“In 2020, we had a staff strength of about 270, and we were producing about 625,000 cartons a year. In 2024, we had a staff of 520, and our production reduced to 275,000 cartons,” he revealed. “When it comes to efficiency to boost our revenue, there’s a lot to be done.”
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Applerh, who recently assumed leadership of the embattled distillery, explained that aligning staff strength with production output is critical to the company’s turnaround strategy.
“Certainly, we will have to rationalise and make sure that our costs are within levels we can contain,” he emphasised.
The company is also grappling with a legacy debt of over GH¢427 million, which the CEO says has become a major drag on operations. He added that stabilising GIHOC’s finances and returning it to profitability will require a combination of equipment upgrades, debt restructuring, and a lean, efficient workforce.
GIHOC, once a leading name in Ghana’s beverage manufacturing sector, has in recent years struggled with declining output, outdated equipment, and rising operational costs—challenges the new management team is now determined to confront head-on.
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