adverts
Chowdeck, one of Nigeria’s fastest-growing food delivery startups, has set its sights on Ghana as its first international expansion destination.
The company, which has gained significant traction in Nigeria’s competitive delivery space, is planning to launch operations in Ghana as early as March 2025, according to sources familiar with the matter.
The four-year-old startup, which recorded over one million users and processed transactions worth ₦30 billion ($33.3 million) in 2024, is now eyeing rapid expansion across Africa. With a goal to enter at least 52 cities across Nigeria and beyond by the end of 2025, Chowdeck’s CEO, Femi Aluko, has openly stated the company’s ambition to become a dominant pan-African “super app” for ordering essential goods and services.
adverts
Chowdeck’s decision to enter Ghana stems from the country’s growing demand for food delivery services, an increasing urban population, and a tech-savvy consumer base. With urban centres like Accra, Tema, and Kumasi leading Ghana’s digital transformation, the food delivery sector is projected to reach $540.1 million by 2029, growing at an annual rate of 16.66%.
Despite these promising figures, Ghana’s food delivery sector has had its fair share of challenges. Notably, major international players such as Glovo and Jumia Food exited the Ghanaian market in 2023 and 2024, respectively, citing issues like high operational costs, inflation, and regulatory hurdles. Glovo, for instance, initially reported rapid growth in Accra, reaching half a million euros in monthly orders and experiencing 30-45% month-on-month growth, but still had to pull out due to economic constraints.
Unlike its predecessors, Chowdeck enters Ghana with a robust operational model. The company currently boasts over 10,000 delivery riders across major Nigerian cities like Lagos, Ibadan, Port Harcourt, and Abuja.
It has also diversified beyond food deliveries, incorporating retail deliveries for pharmaceuticals, shopping malls, and market goods, a strategy that may give it an edge in Ghana’s evolving market.
Chowdeck will face stiff competition from existing players like Uber Eats and Bolt Food, both of which have managed to sustain operations in Ghana despite the challenges.
The company will need to navigate the country’s economic realities, including inflation, taxation policies, and customer pricing sensitivity.
However, Chowdeck’s success in Lagos—Nigeria’s largest urban hub—suggests that it is well-equipped to replicate that model in Ghana. The startup’s rapid expansion in Nigeria, including its recent launches in Owerri, Enugu, and Kaduna, has demonstrated its ability to scale efficiently and adapt to new markets.
While Chowdeck has not officially confirmed its first Ghanaian city, Accra is the most likely entry point, given its dense population, tech-driven culture, and existing demand for delivery services. The company’s strategy in the coming months will be crucial in determining whether it can thrive in Ghana, where others have struggled.
As Ghana’s food delivery industry continues to evolve, Chowdeck’s arrival could mark a new chapter—one that will test whether a homegrown African tech startup can succeed where global giants have faltered.
Click the link Puretvonline.com | WhatsApp Channel to join the WhatsApp channel
GOT A STORY?
Contact/WhatsApp: +233243201960 or Email: manuelnkansah33@gmail.com
