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AXIAN Rebrands Fintech Arm In Digital Banking Push Across Africa
AXIAN, a pan-African infrastructure and services group, has announced a major transformation of its financial technology operations, rebranding its former Axian Open Innovation & Fintech cluster to AXIAN Digibank & Fintech. The move signals the company’s shift from a traditional mobile-money operator to a fully integrated digital banking ecosystem serving individuals and small and medium enterprises (SMEs) across Africa.
The company said the rebrand reflects a broader strategic push to offer more comprehensive financial services at a time when mobile-money users across the continent increasingly expect credit, savings, insurance and investment options beyond simple transfers. According to the World Bank, access to formal banking continues to rise in Africa, with digital platforms driving much of the growth.
AXIAN’s enhanced cluster brings together its key fintech brands, including MVola and Mixx, which currently enable payments, merchant transactions and short-term credit in countries such as Madagascar, Comoros, Tanzania, Togo and Senegal. The company believes the new structure will enable deeper integration of its services and support the rollout of long-term products, including loans, insurance, investment solutions and cross-border financial tools.
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“With AXIAN Digibank & Fintech, we are entering a new chapter, one where mobile money evolves into full digital banking,” said Erwan Gelebart, CEO of the new cluster. “This transformation is about scaling impact and giving millions of Africans affordable access to the financial tools they need to grow and thrive.”
To strengthen governance and accelerate its transition, AXIAN has appointed a new board that includes former N26 executive Georg Hauer, mobile-money pioneer Brad Jones and former Madagascar central bank governor Henri Rabarijohn. The company says their experience in global digital banking is critical as it expands into more sophisticated and capital-intensive services.
SMEs remain a key focus of AXIAN’s ambitious strategy. The company currently serves nearly 500,000 merchants monthly and aims to reach millions by 2030. It plans to support this growth with restocking credit, improved merchant payment systems and cross-border settlement tools. AXIAN says these services can help move SMEs from cash-based operations to more structured financing models that drive expansion and employment.
Although the company did not disclose whether additional investment is funding the transition, it emphasised that partnerships will support its future scale. AXIAN’s revenue currently comes from transaction fees and financial-service charges.
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