adverts
Renowned Ghanaian actor and brand influencer, Mikki Osei Berko, has revealed that ambassadorial deals in Ghana are far less profitable than many believe.
Contrary to the perception that such agreements are highly lucrative, he argues that the financial benefits are significantly lower compared to what influencers earn in developed nations.
In an interview with GhanaWeb on February 6, 2025, Osei Berko expressed his dissatisfaction with the earnings from ambassadorial deals in Ghana, highlighting the stark contrast with international markets.
adverts
“I can speak for myself, and I think it’s not as lucrative as many expect. If I were doing what I am doing here in another part of the world, I’m sure I’d be flying in a private jet. But here in Ghana, if you’re not careful, you could end up using public transport,” he stated.
Osei Berko further explained that the lack of appreciation for brand influencers and ambassadors in Ghana contributes to the minimal financial rewards.
He noted that brands often undervalue the impact of ambassadorial roles, leading to insufficient compensation for influencers.
“I believe it will get better. Some of the brands I’ve worked with are doing better than others, but you take what you can, and I call it survival because one day it will get better,” he remarked.
He also lamented how some companies approach influencers with shockingly low offers, treating brand endorsements and advertising work as part-time engagements rather than full-time commitments.
“Some people think what we do is a part-time job, but for me, it’s a full-time commitment. Some even invite you to work on radio or TV commercials, and when you hear how much they’re willing to pay, it’s shocking,” he disclosed.
The actor also recounted instances where he was invited to MC events, only to be offered food and drinks as payment instead of monetary compensation.
“Sometimes, because of the need to survive, you take on commitments not because of the financial return but just to get by. It’s unfortunate that people don’t always value what we do as they should,” he added.
Osei Berko’s revelations shed light on the challenges faced by Ghanaian brand influencers, sparking a conversation about fair compensation and recognition for their work in the industry.
GOT A STORY?
Contact/WhatsApp: +233243201960 or Email: manuelnkansah33@gmail.com
