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MTN Group has unveiled a bold new strategic direction, placing the “connected home” at the heart of its growth agenda as it looks beyond its Ambition 2025 plan toward 2030.
Speaking at a press briefing in Sandton on Friday, Group CEO Ralph Mupita outlined three key pillars for the telecom giant’s next phase: connectivity, fintech, and digital infrastructure. Among these, the push into connected homes — powered by fibre-to-the-home (FTTH) and fixed-wireless access (FWA) on 5G — will be central to driving revenue and profit growth across MTN’s African markets, including South Africa, Nigeria, and Ghana.
“The opportunity in the home is enormous,” Mupita stressed. “With the right spectral assets, we will attack this space with FWA, and in some situations, we will use FTTH. This investment will distinguish MTN and will be where the growth and profit pools will be.”
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He noted that rising demand for entertainment, gaming, and streaming will fuel the surge in home broadband adoption, creating a lucrative market for MTN.
Following Vodacom’s move to acquire a co-controlling 30% stake in Maziv, the parent company of fibre operator Vumatel, MTN is considering two pathways: acquiring a fibre network operator at the right valuation or partnering with an existing provider.
Mupita ruled out the option of building a standalone FTTH network from scratch, calling it a “poor allocation of capital”. Instead, MTN will rely on partnerships and its growing 5G spectrum to deliver high-speed internet directly to households.
“We’d like to see MTN allocated significantly more spectrum, such as 100 MHz in the 3.5 GHz band—like we have in Nigeria—so we can offer robust FWA services in homes without compromising mobile experiences,” he said.
Mupita also highlighted the importance of migrating customers from legacy USSD services to smartphone-based apps, with affordability being a key challenge.
“Getting smartphones to the $15–20 price point is a big focus. At $50, they won’t see mass adoption. Some Tecno handsets are already around $40, but this must come down closer to $20 to accelerate penetration. Once that happens, we’ll see data consumption explode, just like in Latin America and India,” he explained.
The push for affordable smartphones will also strengthen MTN’s mobile money (MoMo) ecosystem, enabling advanced financial services and deeper inclusion across African markets.
Looking further ahead, MTN plans to invest in digital infrastructure, including artificial intelligence and edge data centres.
“We are looking at how we participate in data centres. AI, in particular, is a transformational technology that will be pervasive and will drive productivity,” Mupita said.
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